We really care about our planet and we know that at this moment, our precious ‘blue dot’ is in crisis. With the effects of climate change becoming more obvious as each season passes in both the Northern and Southern Hemispheres and the devastating consequences of plastic pollution, a call to action for change across the globe is needed now more than ever before.

We want to do more than make exceptional environmentally responsible products. Noopii® exists to have a positive impact on our environment by reducing plastic going into landfills, off-setting our carbon footprint by supporting tree planting and contributing funds to reforestation and species recovery programmes. Our environmental initiatives aim to give back and support recovery programmes for our forests, oceans and animals. Our Initiatives include One Pack, One Tree; donating to tree planting programmes and supporting Wildlife Recovery programmes for endangered and threatened native animals.

One Billion Trees Planted campaign with Trees That Count

One Billion Trees is a Government-backed tree planting programme, aiming to increase tree planting across New Zealand and have one billion trees planted by 2028. At Noopii®, we want to do our bit and take part in this important initiative. By planting trees, we have a positive impact on deforestation and global warming, whilst helping to offset our Carbon footprint. For every pack sold, we will donate a portion of sales to Trees That Count for a tree purchase. Trees That Count puts tree planting into action, helping businesses channel proceeds into native tree purchases, leading to native tree planting and working toward One Billion Trees planted by 2028. Support us, and purchase Noopii®. Learn more about One Billion Trees here.

Supporting the Yellow-Eyed Penguin Trust, Forest & Bird and Project Jonah

New Zealand has incredibly unique and very special wildlife, from birds and reptiles to sea mammals and insects. However, many of our native species are threatened or critically endangered and face threats posed by humans and introduced pests such as Possums, Stoats, Rats and Mice. Climate change, pollution, destruction of habitat and disease outbreak has also played a critical part in the welfare of our specials creatures. 

Noopii® supports recovery programmes for a handful of native species. Each of our nappies, nappy pants and packs have been designed with a native New Zealand animal combined with beautiful native flora. For each pack sold, Noopii® will donate a portion of our sales to specific organisations that helps to support and conserve the unique fauna featured on our packaging and nappies. These wildlife and habitat recovery programmes include The Yellow-eyed Penguin Trust, Forest & Bird and Project Jonah.

Our Infant nappies and nappy packs feature the Yellow-eyed penguin/hoiho amongst native toetoe foliage. Yellow-eyed penguins/hoiho are a threatened species with a declining population, found along the coastline of mainland New Zealand. Much of their population is at risk as a result of disease, starvation, habitat loss, overfishing and climate change. These penguins are endemic to New Zealand and a recent study showed they may disappear for good from our seas and coastline within the next 20 to 40 years.

Thanks to the Yellow-eyed Penguin Trust, these rare birds are getting a helping hand. The trust is a long established, non-government funded organisation, specifically focused on the conservation of the penguins, by ensuring their survival, managing the birds’ and their habitat and addressing impacts in the marine and terrestrial environments. To do our part, a percentage from the sales of our Noopii® Infant nappy packs goes toward the Yellow-eyed Penguin Trust to support the ongoing efforts of this important organisation. To learn more or donate, click here  to visit their website.

Critically Endangered.

Our Toddler nappies and nappy packaging print features Archey’s frog, one of the world’s rarest frogs; amongst the foliage of the native Mingimingi plant. Archey’s frog is not only New Zealand’s smallest native frog, its species hasn’t changed in over 200 million years, hence it’s common nickname of ‘living fossil’. Unfortunately these rare living fossils are critically endangered, and now only found in two areas of New Zealand; Te Kuiti and the Coromandel Peninsula.

With their critically endangered status and threat from predators, Auckland Zoo sprung into action to help population growth with a captive breeding programme, slowly rebuilding the Archey’s frog population, one at a time. Another organisation working to conserve Archey’s frog is Forest & Bird. Noopii® aims to help fund research and conservation efforts by donating a percentage of our sales of the Noopii® Toddler nappy packs to Forest & Bird. Forest & Bird is New Zealand’s leading Independent conservation organisation, defending nature across our little corner of the planet. To learn more or donate, click here to visit their website. Alternatively, click here to donate to Auckland Zoo and help to fund their breeding and research programme for Archey’s frog.

Also known as the Helms Butterfly. Rare and at Risk.

Our Walker nappy pants and nappy pant packaging design feature the Forest Ringlet Butterfly, New Zealand’s rarest native forest Butterfly. Forest Ringlet Butterflies are incredibly rare and have rapidly disappeared from the majority of New Zealand’s forests. They play an important role in pollinating native flora and are indicators of the health of our fragile ecosystem.

Currently research is being done by scientists to understand why our rare butterfly population is declining. Noopii® aims to help fund research and conservation efforts for Forest Ringlet Butterflies and their habitat, by donating a percentage of our sales of the Noopii® Walker nappy pants packs to Forest & Bird. Forest & Bird is New Zealand’s leading Independent conservation organisation, defending nature across our little corner of the planet. To learn more or donate, click here to visit their website.